CALLING
Artworks . Photography . Set Styling
NEDA ALIA
Paper Sculptures . Words . Web Design
FARAH IQBAL
THE GROWING MONOTONY OF OUR MUNDANE LIVES
CAN OFTEN DRIVE US INTO A COMFORTABLE SPACE.
THE TEMPTATION OF FINANCIAL STABILITY IN LIFE
OFTEN HAS A WAY OF STRIPPING YOUR RISK-TAKING ABILITY.
IT TAKES DISCIPLINE TO NURTURE YOUR LOVE FOR SOMETHING.
IT CAN BE ANYTHING.
IT IS NOT COMPARABLE WITH THAT OF OTHERS.
IT CANNOT BE BETTER OR WORSE THAN THAT OF OTHERS.
IT IS UNIQUE TO YOU.
THE COLLECTION ECHOES THESE THOUGHTS WITH THE HELP OF LETTERING,
AN ART FORM THAT IS CLOSE TO OUR HEARTS SINCE OUR CHILDHOOD.
DESPITE GROWING UP IN A DIGITAL WORLD, WE CHOOSE TO BELIEVE THAT CERTAIN ART FORMS ARE TIMELESS.
BEYOND THE NATURAL INCLINATION TO DRAW LETTERS BY HAND,
IT HAS TAKEN YEARS OF PRACTICE AND UNWAVERING PATIENCE
TO NURTURE THIS SKILL AND CALIBRATE THE VARIANTS.
IT HAS BEEN AN ONGOING PROCESS OF LEARNING TO CONTROL THE INCONSISTENCIES,
TO MASTER THE PERFECT STROKE, AND TO ACHIEVE AN AESTHETIC OUTCOME.
THE PROCESS ALONE HAS BEEN IMMENSELY SATISFYING, BRINGING A SENSE OF CALM,
QUITE UNMATCHABLE TO ANYTHING ELSE.
‘CALLING’ IS A SUBTLE REMINDER TO ELEVATE THE OFTEN MUTED, UNDERESTIMATED,
AND THE OVERLOOKED FEELING OF FOLLOWING YOUR HEART,
TO BE RESILIENT ABOUT PURSUING THE UNDERLYING DREAM
AND TO BE PASSIONATE ABOUT ACHIEVING THAT DREAM.
TIME TO ELEVATE THE MUTED FEELINGS
feelings often underestimated and overlooked
LET THIS BE YOUR CALLING
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